Minneapolis, Minnesota

Throughout March, the Minnesota Playlist site has featured reports and commentaries about how, and how well, Twin Cities theaters go about the business of assembling a season of plays. The site’s editor, Alan Berks, has just posted No one asked me but… in which he tries to evoke and provoke. Example:

Don’t do plays to ‘raise awareness’ or ‘inform’ or ‘put a human face on a problem.’ … Why is theater the only business on the planet that expects to get a new audience with the same product? … They know what your theater does – it’s not a marketing problem – they don’t want to see it.

Worth a read.